Turn a contractor’s service into a launch-ready Meta campaign in minutes.
SROS helps agencies and contractors build the campaign strategy, offer, ads, creatives, lead form, GHL setup, and Meta upload — without starting from blank templates or fighting Ads Manager.
Built for roofing, HVAC, plumbing, painting, remodeling, gutters, concrete, landscaping, and other local service businesses.
Active launch
Summit Roofing Co.
Launch readiness
24%
Launch phases
Market Research
Denver roofing competitive scan
The problem
Launching contractor campaigns should not feel like assembling software.
Most ad tools give you templates, dashboards, or AI-generated copy. But agencies and contractors still have to figure out the offer, local market, ad angle, creative direction, lead form, CRM setup, and Meta launch settings themselves. SROS turns that scattered process into one guided launch.
Generic AI ads are not enough
A roofing campaign, HVAC tune-up campaign, and painting estimate campaign should not all sound the same.
Templates still require strategy
Templates help, but someone still has to choose the right offer, market, lead form, and campaign structure.
Meta and CRM setup slows everything down
Ad accounts, pages, forms, lead routing, campaign settings, and reporting create friction before a campaign ever launches.
Contractors need appointments, not dashboards
The real goal is not just launching ads. It is capturing leads, following up, and turning interest into booked jobs.
Launch workflow
A guided launch system from intake to campaign launch.
Build campaigns from local market insights, customer pain points, stronger offers, and launch-ready creative — then prepare everything for Meta.
Client profile
Business name
Summit Roofing Co.
Niche
Residential roofing
Service area
Denver metro · 35 mi radius
Client Onboarding
Capture client details, service areas, and launch requirements in one structured intake flow.
Competitor landscape
Market Research
Generate competitive insights and local market context to inform offer and messaging strategy.
Lead magnet
Free Roof Inspection
Core offer
$500 Off Full Replace
Seasonal
Storm Damage Special
Upsell
Gutter + Roof Bundle
Offer Strategy
Build a portfolio of compelling offers tailored to the client's niche and market.
Creative Production
Generate conversion-focused ad copy, image concepts, and campaign-ready image creatives for each approved offer.
GHL
Connected
Calendar
Pending
Pipeline stages
GHL + Calendar Setup
Connect subaccounts, pipelines, and calendars so leads flow into a ready-to-use system.
Launch checklist
Meta Forms + Campaign Launch
Prepare lead forms, ad assets, and launch settings so campaigns go live with confidence.
What SROS does
SROS builds the campaign around the service, market, and customer.
Pick the client, service, and target market. SROS helps generate the research, offers, ad copy, creatives, Meta forms, and launch settings needed to get the campaign live.
Market Research
Understand the local market, customer pain points, seasonal triggers, and service-specific opportunities before creating ads.
Offer Strategy
Generate campaign-ready offers built for home-service leads: inspections, estimates, financing angles, urgency triggers, and trust-building offers.
Ad Copy & Creative Direction
Create Meta-ready ad copy and image concepts designed around the service, market, and offer — not generic AI prompts.
Meta Lead Forms
Build lead forms that match the campaign goal and capture the right information for follow-up.
GHL Setup
Connect campaigns to HighLevel so leads can flow into the right client systems, forms, and follow-up workflows.
Campaign Upload
Push the campaign into Meta with the right structure, assets, targeting, and launch settings.
Positioning
Not just an ad generator. Not just a template library.
SROS is built for the full home-service launch workflow — from campaign strategy to Meta upload.
Other tools
- Start with templates
- Generate generic ads
- Leave Meta setup to the user
- Focus on ad creation
- Built for many industries
- Stop at the campaign
SROS
- Starts with the client, service, and market
- Builds campaign assets around home-service offers
- Guides campaign structure and upload
- Focuses on launch readiness and lead flow
- Built around contractors and local service businesses
- Connects campaign, forms, CRM, leads, and reporting
SROS gives agencies and contractors a guided path from idea to launched campaign — without needing a strategist, copywriter, designer, media buyer, and GHL tech for every launch.
How it works
From service to launched campaign. One guided flow.
Choose the client and service
Select the business, service, and campaign type you want to launch.
Define the target market
Add the city, ZIP, radius, and local context for the campaign.
Generate market research
SROS analyzes the service, market, customer pain points, and campaign opportunities.
Confirm the offer strategy
Choose the strongest offer angles for the service and audience.
Create ad copy and creatives
Generate Meta-ready ads, creative direction, and campaign assets.
Connect forms and systems
Create or connect Meta forms and route leads into HighLevel.
Launch to Meta
Review the campaign and upload it to Meta without rebuilding everything manually.
For agencies
For agencies that want fulfillment leverage.
SROS helps agencies launch home-service campaigns without rebuilding the same strategy, copy, creatives, forms, and Meta setup for every client.
- Launch campaigns faster for roofing, HVAC, plumbing, painting, remodeling, and other local service clients.
- Replace scattered campaign prep with one guided launch workflow.
- Reduce dependence on media buyers, copywriters, designers, and GHL techs for every launch.
- Give clients a repeatable campaign system instead of custom one-off fulfillment.
- Use SROS with HighLevel to connect leads, forms, and follow-up.
For contractors
For contractors that want leads without learning ad platforms.
SROS helps home-service businesses launch campaigns without needing to understand Meta Ads Manager, AI prompting, lead forms, or CRM setup.
- Pick your service and target market.
- Get campaign-ready offers and ads.
- Launch Meta campaigns with guided setup.
- Capture leads through Meta forms.
- Connect to GHL for follow-up and lead tracking.
- See which campaigns are active and where leads are coming from.
Origin
Built from real home-service campaign launch problems.
SROS was created after running campaigns for home-service businesses and seeing how much time gets lost before a campaign goes live — on strategy, offers, creative, forms, CRM setup, and Meta launch prep. The goal is a guided launch OS for agencies and contractors.
Built with experience across home service marketing, GHL systems, Meta campaigns, and software automation.
Experience across
- Home service marketing
- GHL systems
- Meta campaigns
- Software automation
Frequently asked questions
Is SROS only for agencies?
No. SROS is built for both agencies and contractors. Agencies can use SROS to launch campaigns for clients. Contractors can use SROS to launch campaigns for their own business.
Do I need HighLevel to use SROS?
SROS is currently built to work best with HighLevel for CRM and lead follow-up. If you already use GHL, SROS can help connect campaigns and leads into your existing systems. If you do not use GHL yet, SROS can still help with campaign launch, but some CRM and follow-up features may require GHL or future SROS CRM features.
Is SROS just an AI ad generator?
No. SROS uses AI, but the product is built around the full launch workflow: market research, offer strategy, ad copy, creatives, Meta forms, GHL setup, campaign upload, and reporting.
How is SROS different from ad templates?
Templates can help, but they still require you to know what campaign to run, what offer to use, what market to target, and how to set everything up. SROS guides the full process around the service, market, and business.
What industries does SROS support?
SROS is focused on home-service businesses, including roofing, HVAC, plumbing, painting, remodeling, gutters, concrete, landscaping, pest control, garage doors, windows, solar, and other local service categories.
Does SROS launch campaigns directly to Meta?
Yes. SROS is designed to help prepare and upload campaigns to Meta after the required business, creative, form, and advertising setup steps are complete.
Can SROS replace my media buyer?
SROS can reduce the amount of manual work needed to prepare and launch campaigns. Agencies may still choose to have a human review strategy, budgets, and performance, especially for larger accounts.
Get started
Turn a service into a launch-ready Meta campaign.
Start a 7-day free trial. SROS guides market research, offers, ad copy, creatives, Meta forms, GHL setup, and campaign upload in one workflow.
Start Free TrialFor agencies
Launch campaigns for home service clients
Launch home-service campaigns for clients without rebuilding strategy, copy, creatives, forms, and Meta setup every time.
Start Agency TrialFor contractors
Launch campaigns for your own business
Build offers, ads, and Meta campaigns for your own business without learning Ads Manager, lead forms, or CRM setup from scratch.
Start Contractor TrialCard required. You won't be charged until your 7-day trial ends. View all pricing